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FREE Pigs Ear Strips worth £9.98 when spending £60!
FREE Pigs Ear Strips worth £9.98 when spending £60!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £8.99 - £27.99
    £8.99 - £27.99
    £8.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

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    £0.00 - £0.00
    £0.00
    £8.99 - £27.99
    £8.99 - £27.99
    £8.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Jerky Fish Finger Dog Treats

    £0.00 - £0.00
    £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    £9.99
    Low stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

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    £0.00 - £0.00
    £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    £9.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    500g Cod Jerky Crunchies

    Premium Cod Jerky Crunchies

    £0.00 - £0.00
    £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    £9.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●●○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behavior, or just as a tasty snac...

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    £0.00 - £0.00
    £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    £9.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Skin Flatties

    £0.00 - £0.00
    £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behavior, or jus...

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    £0.00 - £0.00
    £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    Natural Rabbit Feet/Rabbit Paws - Natural Wormer

    £0.00 - £0.00
    £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    £10.99
    In stock

    • Fat: 10.0%
    • Protein: 67.0%
    • Hardness:
      ●●●○○

    WPS Exclusive! These fluffy little rabbit paws are healthy, low fat, contain lots of minerals and natural compounds, are hypoallergenic and perhaps...

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    £0.00 - £0.00
    £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    £10.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Knob Tendons

    £0.00 - £0.00
    £0.00
    £13.99 - £79.99
    £13.99 - £79.99
    £13.99
    In stock

    • Fat: 3.3%
    • Protein: 88.7%
    • Hardness:
      ●●●●○

    Our Premium thick knob tendons are from South African Ostriches and the treats create a natural flossing effect as the fibres from the tendon move ...

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    £0.00 - £0.00
    £0.00
    £13.99 - £79.99
    £13.99 - £79.99
    £13.99
  • Hypoallergenic
    Sold out

    Braided Goat Skin Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £8.99 - £59.99
    £8.99 - £59.99
    £8.99
    Out of stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious braided goat skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our braided goat skin is a 100% natural produc...

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    £0.00 - £0.00
    £0.00
    £8.99 - £59.99
    £8.99 - £59.99
    £8.99
    Sold out
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Salmon Skin Flatties

    £0.00 - £0.00
    £0.00
    £12.99 - £35.99
    £12.99 - £35.99
    £12.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behavior, or just as a tas...

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    £0.00 - £0.00
    £0.00
    £12.99 - £35.99
    £12.99 - £35.99
    £12.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    NEW! Premium Cod Skin Twists

    £0.00 - £0.00
    £0.00
    £10.99 - £18.99
    £10.99 - £18.99
    £10.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behavior, or just ...

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    £0.00 - £0.00
    £0.00
    £10.99 - £18.99
    £10.99 - £18.99
    £10.99
  • Hypoallergenic
    Single Goat Ear

    Goat Ear Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £8.49 - £64.99
    £8.49 - £64.99
    £8.49
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends. Our goat ears are a 100% natural product with no additives...

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    £0.00 - £0.00
    £0.00
    £8.49 - £64.99
    £8.49 - £64.99
    £8.49
  • Hypoallergenic

    Natural Goat Ears with Hair/Fur

    £0.00 - £0.00
    £0.00
    £20.99 - £35.99
    £20.99 - £35.99
    £20.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●●○○

    Our deliciously furry goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no ad...

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    £0.00 - £0.00
    £0.00
    £20.99 - £35.99
    £20.99 - £35.99
    £20.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Whitefish Jerky & Seaweed Burger Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £10.99 - £15.99
    £10.99 - £15.99
    £10.99
    In stock

    • Fat: 0.9%
    • Protein: 74.9%
    • Hardness:
      ●●●●○

    Premium Whitefish Jerky & Seaweed Burgers Part of our premium dried fish range, our 100% natural Whitefish Jerky & Seaweed burgers are perf...

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    £0.00 - £0.00
    £0.00
    £10.99 - £15.99
    £10.99 - £15.99
    £10.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Natural Fishcake Bite Dog Treats

    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    In stock

    • Fat: 0.6%
    • Protein: 20.8%
    • Hardness:
      ●●○○○

     Premium Natural Fishcake Bites Part of our premium dried fish range, our 100% natural fishcake bites are perfect for dog training, to reward good ...

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    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
  • HypoallergenicHypoallergenicBritish Product
    Sold out

    Premium Salmon Jerky Small Crunchies

    £0.00 - £0.00
    £0.00
    £10.98 - £22.98
    £10.98 - £22.98
    £10.98
    Out of stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

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    £0.00 - £0.00
    £0.00
    £10.98 - £22.98
    £10.98 - £22.98
    £10.98
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Ostrich Flat Sinew

    £0.00 - £0.00
    £0.00
    £26.99 - £48.99
    £26.99 - £48.99
    £26.99
    Out of stock

    • Fat: 2.2%
    • Protein: 91.9%
    • Hardness:
      ●●●○○

    Our Premium flat sinew is from South African Ostriches. The treats create a natural flossing effect as the fibres from the tendon move around the t...

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    £0.00 - £0.00
    £0.00
    £26.99 - £48.99
    £26.99 - £48.99
    £26.99
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat

    NEW! Ostrich Oesophagus

    £0.00 - £0.00
    £0.00
    £19.99 - £65.99
    £19.99 - £65.99
    £19.99
    In stock

    • Fat: 8.0%
    • Protein: 76.8%
    • Hardness:
      ●●○○○

    A fantastic rawhide alternative.Ostrich Oesophagus is a highly digestible chew, rich in protein and low in fat.It's a great source of glucosamine a...

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    £0.00 - £0.00
    £0.00
    £19.99 - £65.99
    £19.99 - £65.99
    £19.99
  • HypoallergenicBritish Product

    Premium Natural Salmon Bites Dog Chew/Treat

    £0.00 - £19.99
    £0.00
    £11.99 - £26.99
    £11.99 - £26.99
    £11.99
    In stock

    • Fat: 18.4%
    • Protein: 16.7%
    • Hardness:
      ●●○○○

    Premium Natural Salmon Bites Part of our premium dried fish range, our 100% natural Salmon biscuit treats are perfect for dog training, to reward g...

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    £0.00 - £19.99
    £0.00
    £11.99 - £26.99
    £11.99 - £26.99
    £11.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Wolf Fish Flatties

    £0.00 - £0.00
    £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    £11.29
    In stock

    • Fat: 8%
    • Protein: 90%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade wolf fish flatties are perfect for dog training, to reward good behavior, or ju...

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    £0.00 - £0.00
    £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    £11.29
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Premium Ostrich Stomach Crisps

    £0.00 - £0.00
    £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    £14.95
    Out of stock

    • Fat: 5.8%
    • Protein: 80.8%
    • Hardness:
      ●●○○○

    Premium Ostrich Low Fat Stomach Crisps Our Premium stomach crisps are from South African Ostriches. They're a 100% natural and totally irresistible...

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    £0.00 - £0.00
    £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    £14.95
    Sold out
  • Hypoallergenic

    Ostrich Biltong

    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

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    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
  • Hypoallergenic
    Sold out

    Goat Head Skin/Scalp Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    Out of stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious goat head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our headskin is a 100% natural product with no ad...

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    £0.00 - £0.00
    £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    Sold out
  • Hypoallergenic
    Sold out

    2kg Goat Tripe

    £0.00 - £0.00
    £0.00
    £39.49
    £39.49 - £39.49
    £39.49
    Out of stock

    • Fat: 21.7%
    • Protein: 65.7%
    • Hardness:
      ●●○○○

    Our 100% natural goat tripe sticks are a rich and nutritious snack for your dog which are 100% digestible and hypoallergenic. 100% natural Gently ...

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    £0.00 - £0.00
    £0.00
    £39.49
    £39.49 - £39.49
    £39.49
    Sold out
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